First-Time Exhibitor

New Players Park

NEW THIS YEAR, ASTRA has created the New Players Park pavilion for smaller, manufacturing companies who have never exhibited with ASTRA before and are looking to introduce their products to key decision makers in the independent retailing community. Eligible companies have the unique opportunity to rent a booth in this featured area and gain additional exposure in this special space on the trade show floor. Simplify your planning with a New Players Park booth package that includes carpeting and basic booth furnishings - no need to opt in.

Space is limited and is available on a first-come, first-served basis. New Players Park is highlighted in green on the floor plan here.

First-Time Exhibitor Benefits:

  • Access to exhibitor training in the Exhibitor Success & ROI Center
  • New Exhibitor On-Boarding Program
  • "NEW" highlight in the exhibitor listing of the printed onsite Show Guide, online floor plan and mobile app
  • Hanging signage directing attendees to pavilion (first-time exhibitors not in the pavilion will have NEW stickers in front of their booths)
  • Complimentary E3: Exhibiting Effectiveness Evaluation of your booth completed by a trade show expert, with a confidential report sent following the show
  • Marketing promotions of New Players Park
  • Dedicated web page listing New Players Park participants


New Players Park Booth Options
5' x 10' Half Booth 
(5 or less products/SKUs)
10' x 10' Booth

$1,250 for ASTRA members
$1,750 for non-members
$2,000 for ASTRA members
$3,000 for non-members
  • 50 square feet of exhibit space, 5' deep and 10' wide
  • 8' high backwall drape and 3' high sidewall drape to separate booth from neighboring exhibitors
  • Standard area carpeting
  • One (1) 4' long skirted table, one (1) chair and one (1) wastebasket
  • One (1) 7" x 44" black and white ID sign with company name and booth number
  • One (1) FREE Full Conference exhibitor badge
    (Full Conference badges provide access to all education, meal functions and social events)
  • Complimentary Trade Show Only badges ($30 after May 31) for company personnel ONLY working the booth and does not grant access to events outside the show floor
  • 100 square feet of exhibit space, 10' deep and 10' wide
  • 8' high backwall drape and 3' high sidewall drape to separate booth from neighboring exhibitors
  • Standard area carpeting
  • One (1) 6' long skirted table, two (2) chairs and one (1) wastebasket
  • One (1) 7" x 44" black and white ID sign with company name and booth number
  • Two (2) FREE Full Conference exhibitor badges
    (Full Conference badges provide access to all education, meal functions and social events)
  • Complimentary Trade Show Only badges ($30 after May 31) for company personnel ONLY working the booth and does not grant access to events outside the show floor

*Corner Booths cost an additional $300. These are defined as a booth located at the end of a row of adjoined booths with no neighbor on one side. The 3' high side drape will not be placed on the open side.

Booth packages do NOT include lighting, electrical power, internet, etc but these may be brought and/or purchased through designated providers.

Apply Today

Booth space in New Players Park is limited. Interested companies must complete this special application and meet the criteria below. Applications will be reviewed by ASTRA staff and space will be assigned on a first-come, first-served basis. Once approved, a booth will be held in the pavilion and the submitted contact will be sent a link to complete the contract and 50% booth deposit within 5 business days. Balance payments are due no later than January 31, 2018. For any questions, email exhibit@astratoy.org or call (312) 955-9001.

Eligibility Criteria: 
  • First-time exhibitors only
  • Mergers, acquisitions and/or name changes do not qualify
  • May only participate in the pavilion once
  • Half booths are only for companies with 5 or less products/SKUs