OpenSpace: Toy Trend SpottingSunday, June 10, 201810:15am-11:30am
As the Toy Industry Association’s (TIA) trend specialist, Adrienne Appell maintains close communication with representatives of TIA’s member toy companies to stay abreast of what’s new, next and cutting-edge in the toy industry. She also publishes articles on trends in parallel industries that may influence the toy and youth space.
Adrienne is interviewed frequently by national and local consumer and business media on toy trends and related topics. She is also responsible for developing and maintaining relationships with the media, including bloggers and other social media contacts. In addition to regular reports on local New York-metro area networks, her media interviews include Good Morning America, WABC-TV, WCBS-TV, WNBC-TV, Good Day New York (FOX), NY-1, Reuters, the Chicago Tribune and The New York Times.
Adrienne has more than 10 years of experience in the toy/youth industry. Prior to joining TIA, she worked in the corporate communications division of Scholastic, Inc. Adrienne began her career at the global public relations agency Weber Shandwick, working on client accounts such as Kodak, Disney, and Compaq computers.
Adrienne lives in Hoboken, NJ with her husband and two young children.